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Services marketing

著者: David L Kurtz; Kenneth E Clow
出版: New York, NY : J. Wiley & Sons, ©1998.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's.  続きを読む
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詳細

その他のフォーマット: Online version:
Kurtz, David L.
Services marketing.
New York, NY : J. Wiley & Sons, ©1998
(OCoLC)891822036
資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: David L Kurtz; Kenneth E Clow
ISBN: 0471180343 9780471180340
OCLC No.: 37109256
物理形態: xxii, 570 pages : illustrations ; 25 cm
コンテンツ: Consumer expectations of services ; Competitive marketing strategies ; Managing supply, demand and productivity ; Customer retention.
責任者: David L. Kurtz, Kenneth E. Clow.
その他の情報:

概要:

In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned.

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   schema:about <http://experiment.worldcat.org/entity/work/data/549116#Topic/service_industries_marketing> ; # Service industries--Marketing
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