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Services marketing

Auteur: David L Kurtz; Kenneth E Clow
Uitgever: New York, NY : J. Wiley & Sons, ©1998.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's.  Meer lezen...
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Details

Aanvullende fysieke materiaalsoort: Online version:
Kurtz, David L.
Services marketing.
New York, NY : J. Wiley & Sons, ©1998
(OCoLC)891822036
Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: David L Kurtz; Kenneth E Clow
ISBN: 0471180343 9780471180340
OCLC-nummer: 37109256
Beschrijving: xxii, 570 pages : illustrations ; 25 cm
Inhoud: Consumer expectations of services ; Competitive marketing strategies ; Managing supply, demand and productivity ; Customer retention.
Verantwoordelijkheid: David L. Kurtz, Kenneth E. Clow.
Meer informatie:

Fragment:

In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned.

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Gekoppelde data


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