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Services marketing

著者: David L Kurtz; Kenneth E Clow
出版商: New York, NY : J. Wiley & Sons, ©1998.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
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附加的形体格式: Online version:
Kurtz, David L.
Services marketing.
New York, NY : J. Wiley & Sons, ©1998
(OCoLC)891822036
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: David L Kurtz; Kenneth E Clow
ISBN: 0471180343 9780471180340
OCLC号码: 37109256
描述: xxii, 570 pages : illustrations ; 25 cm
内容: Consumer expectations of services ; Competitive marketing strategies ; Managing supply, demand and productivity ; Customer retention.
责任: David L. Kurtz, Kenneth E. Clow.
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Primary Entity

<http://www.worldcat.org/oclc/37109256> # Services marketing
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "37109256" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/549116#Place/new_york_ny> ; # New York, NY
    schema:about <http://id.worldcat.org/fast/1113447> ; # Service industries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/549116#Topic/diensten> ; # Diensten
    schema:about <http://id.worldcat.org/fast/885545> ; # Customer services
    schema:about <http://dewey.info/class/658.8/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/549116#Topic/marketing> ; # Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh87006846> ; # Service industries--Marketing
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/46048146> ; # Kenneth E. Clow
    schema:copyrightYear "1998" ;
    schema:creator <http://viaf.org/viaf/85276094> ; # David L. Kurtz
    schema:datePublished "1998" ;
    schema:description "Consumer expectations of services ; Competitive marketing strategies ; Managing supply, demand and productivity ; Customer retention."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/549116> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/891822036> ;
    schema:name "Services marketing"@en ;
    schema:productID "37109256" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/37109256#PublicationEvent/new_york_ny_j_wiley_&_sons_1998> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/549116#Agent/j_wiley_&_sons> ; # J. Wiley & Sons
    schema:url <http://catdir.loc.gov/catdir/toc/onix04/97025315.html> ;
    schema:workExample <http://worldcat.org/isbn/9780471180340> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9777367> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/37109256> ;
    .


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    schema:name "J. Wiley & Sons" ;
    .

<http://experiment.worldcat.org/entity/work/data/549116#Place/new_york_ny> # New York, NY
    a schema:Place ;
    schema:name "New York, NY" ;
    .

<http://id.loc.gov/authorities/subjects/sh87006846> # Service industries--Marketing
    a schema:Intangible ;
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    .

<http://id.worldcat.org/fast/1113447> # Service industries--Marketing
    a schema:Intangible ;
    schema:name "Service industries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/885545> # Customer services
    a schema:Intangible ;
    schema:name "Customer services"@en ;
    .

<http://viaf.org/viaf/46048146> # Kenneth E. Clow
    a schema:Person ;
    schema:familyName "Clow" ;
    schema:givenName "Kenneth E." ;
    schema:name "Kenneth E. Clow" ;
    .

<http://viaf.org/viaf/85276094> # David L. Kurtz
    a schema:Person ;
    schema:familyName "Kurtz" ;
    schema:givenName "David L." ;
    schema:name "David L. Kurtz" ;
    .

<http://worldcat.org/isbn/9780471180340>
    a schema:ProductModel ;
    schema:isbn "0471180343" ;
    schema:isbn "9780471180340" ;
    .

<http://www.worldcat.org/oclc/891822036>
    a schema:CreativeWork ;
    rdfs:label "Services marketing." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/37109256> ; # Services marketing
    .


Content-negotiable representations

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