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Services marketing

作者: David L Kurtz; Kenneth E Clow
出版商: New York, NY : J. Wiley & Sons, ©1998.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's.  再讀一些...
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其他的實體格式: Online version:
Kurtz, David L.
Services marketing.
New York, NY : J. Wiley & Sons, ©1998
(OCoLC)891822036
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: David L Kurtz; Kenneth E Clow
ISBN: 0471180343 9780471180340
OCLC系統控制編碼: 37109256
描述: xxii, 570 pages : illustrations ; 25 cm
内容: Consumer expectations of services ; Competitive marketing strategies ; Managing supply, demand and productivity ; Customer retention.
責任: David L. Kurtz, Kenneth E. Clow.
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摘要:

In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned.

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連結資料


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   schema:about <http://id.worldcat.org/fast/1113447> ; # Service industries--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/549116#Topic/service_industries_marketing> ; # Service industries--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/549116#Topic/diensten> ; # Diensten
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