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Services marketing.

Author: Christopher H Lovelock
Publisher: Prentice-Hall International, ©1991.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher H Lovelock
ISBN: 0138070172 9780138070175
OCLC Number: 154273440
Description: xvi, 526 pages

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