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Services marketing

Author: Christopher H Lovelock
Publisher: London : Prentice-Hall International, ©1996.
Series: Prentice Hall International editions
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher H Lovelock
ISBN: 0134613775 9780134613772
OCLC Number: 34677029
Notes: Previous edition: 1991.
Description: xii, 660 pages : illustrations, 1 portrait ; 24 cm.
Contents: 1. Understanding Services2. Strategic Issues in Services Marketing3. Tools for Service Marketers4. Challenges for Senior Management
Series Title: Prentice Hall International editions
Responsibility: Christopher H. Lovelock.

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Linked Data


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