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Sesame Street and the reform of children's television

Author: Robert W Morrow
Publisher: Baltimore : Johns Hopkins University Press, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Richard Morrow tells the story of Sesame Street's creation; the ideas, techniques organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform."--Jacket.
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Additional Physical Format: Online version:
Morrow, Robert W., 1954-
Sesame Street and the reform of children's television.
Baltimore : Johns Hopkins University Press, ©2006
(OCoLC)607695124
Online version:
Morrow, Robert W., 1954-
Sesame Street and the reform of children's television.
Baltimore : Johns Hopkins University Press, ©2006
(OCoLC)607810656
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert W Morrow
ISBN: 0801882303 9780801882302
OCLC Number: 57730899
Description: xii, 226 pages : illustrations ; 25 cm
Contents: The problem of television and the child viewer --
The preschool moment --
"A new bloom on the wasteland" --
The CTW model --
The itty bitty little kiddy show --
"Hope for a more substantive future" --
"The verdict on Sesame Street" --
The many faces of Sesame Street.
Responsibility: Robert W. Morrow.
More information:

Abstract:

Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques,  Read more...

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An insightful look at American children's television. * Library Journal * [An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential. * Choice Read more...

 
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