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Setting the agenda : mass media and public opinion

Author: Maxwell E McCombs
Publisher: Cambridge, UK ; Malden, MA : Polity Press, 2014. ©2014
Edition/Format:   eBook : Document : English : Second edtionView all editions and formats
Summary:
Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McCombs, Maxwell E.
Setting the agenda.
Cambridge, UK ; Malden, MA : Polity, 2014
(OCoLC)862759059
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Maxwell E McCombs
ISBN: 9780745681085 0745681085
OCLC Number: 870949295
Notes: Previous edition: 2004.
Description: 1 online resource
Contents: Influencing public opinion --
Reality and the news --
The pictures in our heads --
Why agenda-setting occurs --
How agenda-setting works --
Consequences of agenda-setting --
Shaping the media agenda --
Mass communication and society --
Epilogue. Media agenda-setting and audience agenda-melding.
Other Titles: Mass media and public opinion
Responsibility: Maxwell McCombs.

Abstract:

Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action.  Read more...

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''This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, Read more...

 
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