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Setting up shop : the complete step-by-step guide to starting, buying and running a successful retail business in Australia

Author: John Stanley
Publisher: Milton, Qld. : John Wiley & Sons, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book aims to be a toolkit for anyone starting or buying a retail business in Australia, and will be a complete step-by-step guide to starting and running a store or shop.
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Document Type: Book
All Authors / Contributors: John Stanley
ISBN: 9780731405909 0731405900
OCLC Number: 184885867
Description: xii, 221 pages ; 23 cm
Contents: Introduction --
1. Is retailing for you? --
2. Are you ready for retailing? --
3. What about the competition? --
4. Store location --
5. Who do you expect your customers to be? --
6. Buying a business, starting from scratch or joining a franchise --
7. Taking a risk, but manage it --
8. Plot your own road map --
9. Policies and procedures --
10. Business structure and other legalities --
11. Let's meet the bank manager and get down to the money --
12. Venturing out to get capital --
13. Should you lease or buy? --
14. Playing the image game --
15. Making the store work for your customers --
16. Fitting our the store --
17. Merchandising the store to maximise sales --
18. Don't price yourself out of the market --
19. Managing the stock --
20. Managing the cash flow --
21. Managing the team --
22. marketing the business --
23. Managing yourself --
24. Keeping record and managing yoru business's performance --
25. Ban cusotmers and make your advocates lovers --
26. Who will succeed you? --
27. The grand opening --
28. The future : are you ready? --
Recommended reading --
Useful websites for retailers --
Index.
Responsibility: John Stanley.

Abstract:

This book aims to be a toolkit for anyone starting or buying a retail business in Australia, and will be a complete step-by-step guide to starting and running a store or shop.

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