skip to content
Seven Principles of Digital Business Strategy. Preview this item
ClosePreview this item
Checking...

Seven Principles of Digital Business Strategy.

Author: Niall McKeown; Mark Durkin
Publisher: Business Expert Press, 2017.
Series: Digital and social media marketing and advertising collection.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
McKeown, Niall.
Seven Principles of Digital Business Strategy.
Business Expert Press, 2017
(OCoLC)918931270
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Niall McKeown; Mark Durkin
ISBN: 163157034X 9781631570346
OCLC Number: 1006241917
Description: 1 online resource.
Contents: 1. Digital business strategy --
2. An introduction to the seven principles of digital business strategy --
3. The first principle of digital business strategy: know yourself --
4. The second principle of digital business strategy: know your customer --
5. The third principle of digital business strategy: competition --
6. The fifth principle of digital business strategy: current position --
7. The sixth principle of digital business strategy: engine of growth --
8. The fourth principle of digital business strategy: resources --
9. The seventh principle of digital business strategy: tactics --
10. Conclusion --
Index.
Series Title: Digital and social media marketing and advertising collection.
More information:

Abstract:

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1006241917> # Seven Principles of Digital Business Strategy.
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
    library:oclcnum "1006241917" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4542614425#Topic/social_media_economic_aspects> ; # Social media--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/4542614425#Topic/marketing_technological_innovations> ; # Marketing--Technological innovations
    schema:about <http://experiment.worldcat.org/entity/work/data/4542614425#Topic/information_technology_technological_innovations> ; # Information technology--Technological innovations
    schema:about <http://dewey.info/class/658.84/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4542614425#Topic/business_planning> ; # Business planning
    schema:author <http://experiment.worldcat.org/entity/work/data/4542614425#Person/durkin_mark> ; # Mark Durkin
    schema:bookFormat schema:EBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/4542614425#Person/mckeown_niall> ; # Niall McKeown
    schema:datePublished "2017" ;
    schema:description "If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy."@en ;
    schema:description "1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4542614425> ;
    schema:genre "Electronic books"@en ;
    schema:genre "Case studies"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4542614425#Series/digital_and_social_media_marketing_and_advertising_collection> ; # Digital and social media marketing and advertising collection.
    schema:isSimilarTo <http://www.worldcat.org/oclc/918931270> ;
    schema:name "Seven Principles of Digital Business Strategy."@en ;
    schema:productID "1006241917" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1006241917#PublicationEvent/business_expert_press_2017> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/4542614425#Agent/business_expert_press> ; # Business Expert Press
    schema:url <http://portal.igpublish.com/iglibrary/search/BEPB0000627.html> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5089199> ;
    schema:url <http://www.myilibrary.com?id=1040750> ;
    schema:url <https://ebookcentral.proquest.com/lib/columbia/detail.action?docID=5089199> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5089199> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5292011> ;
    schema:url <https://ebookcentral.proquest.com/lib/ucm/detail.action?docID=5089199> ;
    schema:url <http://proquest.safaribooksonline.com/9781631570346> ;
    schema:workExample <http://worldcat.org/isbn/9781631570346> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1006241917> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4542614425#Agent/business_expert_press> # Business Expert Press
    a bgn:Agent ;
    schema:name "Business Expert Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Person/durkin_mark> # Mark Durkin
    a schema:Person ;
    schema:familyName "Durkin" ;
    schema:givenName "Mark" ;
    schema:name "Mark Durkin" ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Person/mckeown_niall> # Niall McKeown
    a schema:Person ;
    schema:familyName "McKeown" ;
    schema:givenName "Niall" ;
    schema:name "Niall McKeown" ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Series/digital_and_social_media_marketing_and_advertising_collection> # Digital and social media marketing and advertising collection.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1006241917> ; # Seven Principles of Digital Business Strategy.
    schema:name "Digital and social media marketing and advertising collection." ;
    schema:name "Digital and social media marketing and advertising collection" ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Topic/business_planning> # Business planning
    a schema:Intangible ;
    schema:name "Business planning"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Topic/information_technology_technological_innovations> # Information technology--Technological innovations
    a schema:Intangible ;
    schema:name "Information technology--Technological innovations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Topic/marketing_technological_innovations> # Marketing--Technological innovations
    a schema:Intangible ;
    schema:name "Marketing--Technological innovations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4542614425#Topic/social_media_economic_aspects> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://portal.igpublish.com/iglibrary/search/BEPB0000627.html>
    rdfs:comment "An electronic book accessible through the World Wide Web; click to view" ;
    .

<http://worldcat.org/isbn/9781631570346>
    a schema:ProductModel ;
    schema:isbn "163157034X" ;
    schema:isbn "9781631570346" ;
    .

<http://www.worldcat.org/oclc/918931270>
    a schema:CreativeWork ;
    rdfs:label "Seven Principles of Digital Business Strategy." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1006241917> ; # Seven Principles of Digital Business Strategy.
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.