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Seven steps to a successful business plan

Author: Al Coke
Publisher: New York : American Management Association, ©2002.
Edition/Format:   Print book : Document   Computer File : English
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Additional Physical Format: (OCoLC)50388223
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Al Coke
ISBN: 0814406483 9780814406489
OCLC Number: 50388223
Description: xxxv, 428 pages : illustrations ; 27 cm
Contents: Introduction: How This Book Can Help You Develop a Powerful Business Plan That Works --
1. How to Create a Compelling Company Story That Inspires Employees to Excel --
2. The Practical Guidelines for Building a Business Plan in Five Pages --
3. Strategic Planning: The Five Critical Considerations That Can Help Your Plan Succeed --
4. Vision and Mission: The Two Key Anchors That Add Passion and Purpose to Your Story --
5. Strategic Goals, Objectives, and Tasks: How to Set Them and Then Make Them Happen --
6. The Six Driving Forces That Affect Your Business Plan --
And How to Focus on the Best One for Your Company's Needs --
7. Corporate Culture: The Four Ingredients That Are Crucial to Your Company's Success.
Responsibility: Al Coke.

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