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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/49332276 Title: Sex in advertising : perspectives on the erotic appeal Author: Tom Reichert; Jacqueline Lambiase Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. ISBN/ISSN: 0805841172 9780805841176 0805841180 9780805841183 OCLC:49332276

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Sex in advertising : perspectives on the erotic appeal

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Sex in advertising : perspectives on the erotic appeal

Author:	Tom Reichert; Jacqueline Lambiase
Publisher:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Series:	LEA's communication series.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Tom Reichert; Jacqueline Lambiase Find more information about:
ISBN:	0805841172 9780805841176 0805841180 9780805841183
OCLC Number:	49332276
Description:	xii, 294 p. : ill. ; 24 cm.
Contents:	One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising response / Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang ... [et al.] -- Sex(haustion) sells : marketing in a saturated mediascape / Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould. Advertising and disconnection / Jean Kilbourne -- Adcult and gender / James B. Twitchell -- Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key -- Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern -- Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks -- Sex-- online and in Internet advertising / Jacqueline J. Lambiase -- Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert.
Series Title:	LEA's communication series.
Responsibility:	edited by Tom Reichert, Jacqueline Lambiase.
More information:	Table of contents only Publisher description

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