正在查找有这资料的图书馆...详细书目
| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Tom Reichert; Jacqueline Lambiase |
| ISBN: | 0805841172 9780805841176 0805841180 9780805841183 |
| OCLC号码： | 49332276 |
| 描述： | xii, 294 p. : ill. ; 24 cm. |
| 内容： | One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising response / Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang ... [et al.] -- Sex(haustion) sells : marketing in a saturated mediascape / Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould. Advertising and disconnection / Jean Kilbourne -- Adcult and gender / James B. Twitchell -- Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key -- Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern -- Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks -- Sex-- online and in Internet advertising / Jacqueline J. Lambiase -- Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert. |
| 丛书名： | LEA's communication series. |
| 责任： | edited by Tom Reichert, Jacqueline Lambiase. |
| 更多信息： |
标签
添加标签 目的是为 "Sex in advertising : perspectives on the erotic appeal".
争取是第一个！
相似资料
相关主题：(7)
- Sex in advertising.
- Sexualité dans la publicité
- Reclame.
- Seksualiteit.
- Werbung.
- Erotik (Motiv)
- USA.
这资料的用户列表 (3)
- Things to Check Out(8 资料)
由 mdmm 已更新 2012-03-08
- Sex in Advertising(6 资料)
由 klloyd4 已更新 2011-09-15
- ????????? ??????(144 资料)
由 95451028