skip to content
Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment
ClosePreview this item
Checking...

Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment

Author: Mary Beth Oliver; Sriram Kalyanaraman; Chad Mahood; Srividya Ramasubramanian
Publisher: Taylor & Francis
Edition/Format: Article Article : EN
Publication:Journal of Broadcasting & Electronic Media, 51, no. 4 (2007): 596-614
Database:ArticleFirst
Other Databases: British Library Serials
Rating:

(not yet rated) 0 with reviews - Be the first.

More like this

 

&AllPage.SpinnerRetrieving;

Find a copy online

Links to this journal/publication

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Article
All Authors / Contributors: Mary Beth Oliver; Sriram Kalyanaraman; Chad Mahood; Srividya Ramasubramanian
ISSN:0883-8151
Language Note: EN
Unique Identifier: 707545593
Awards:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (2)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/707545593>
library:oclcnum"707545593"
owl:sameAs<info:oclcnum/707545593>
rdf:typeschema:Article
schema:contributor
schema:contributor
schema:contributor
schema:creator
schema:datePublished"2007-12-01"
schema:description"Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures."
schema:exampleOfWork<http://worldcat.org/entity/work/id/135685649>
schema:isPartOf
schema:name"Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment"
schema:pageStart"596"
schema:publisher
schema:url

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.