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Sexy little numbers : how to grow your business using the data you already have

Author: Dimitri Maex; Paul B Brown
Publisher: New York : Crown Business, ©2012.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.
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Details

Document Type: Book
All Authors / Contributors: Dimitri Maex; Paul B Brown
ISBN: 9780307888341 0307888347 9780307888365 0307888363
OCLC Number: 727702794
Notes: Includes index.
Description: viii, 257 pages : illustrations ; 22 cm
Contents: How this book will help you grow your business --
Targeting : who should you talk to? --
Discover : what should you talk to customers about? --
Locate : how do you find them? --
Budget : how much do you spend? --
Yardsticks : how do you measure what works and doesn't? --
Optimize : how do you do more of what works and less of what doesn't? --
The future.
Responsibility: Dimitri Maex with Paul B. Brown.

Abstract:

Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.
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