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|All Authors / Contributors:||
Dimitri Maex; Paul B Brown
|ISBN:||9780307888341 0307888347 9780307888365 0307888363|
|Description:||viii, 257 p. : ill. ; 22 cm.|
|Contents:||How this book will help you grow your business --
Targeting : who should you talk to? --
Discover : what should you talk to customers about? --
Locate : how do you find them? --
Budget : how much do you spend? --
Yardsticks : how do you measure what works and doesn't? --
Optimize : how do you do more of what works and less of what doesn't? --
|Responsibility:||Dimitri Maex with Paul B. Brown.|
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.
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