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Shakespeare, Einstein, and the bottom line : the marketing of higher education

Author: David L Kirp
Publisher: Cambridge, Mass. : Harvard University Press, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures  Read more...

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Document Type: Book
All Authors / Contributors: David L Kirp
ISBN: 0674011465 9780674011465 0674016343 9780674016347
OCLC Number: 52121484
Description: vi, 328 pages ; 24 cm
Contents: Introduction : the new U --
This little student went to market --
Nietzsche's niche : the University of Chicago --
Benjamin Rush's "brat" : Dickinson College --
Star wars : New York University --
The dead hand of precedent : New York Law School --
Kafka was an optimist : the University of Southern California and the University of Michigan --
Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia --
Rebel alliance : classics departments in the Associated Colleges of the South --
The market in ideas : Columbia University and the Massachusetts Institute of Technology --
The British are coming, and going : Open University --
A good deal of collaboration : the University of California, Berkeley --
The information technology gold rush : IT certification courses in Silicon Valley --
They're all business : DeVry University --
Conclusion : the corporation of learning.
Responsibility: David L. Kirp.
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An illuminating view of both good and bad results in a market-driven educational system. -- David Siegfried Booklist 20031115 Kirp has an eye for telling examples, and he captures the turmoil and Read more...

 
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