컨텐츠로 이동
Shameless exploitation in pursuit of the common good 해당 항목을 미리보기
닫기해당 항목을 미리보기
확인중입니다…

Shameless exploitation in pursuit of the common good

저자: Paul Newman; A E Hotchner
출판사: New York : Nan A. Talese, ©2003.
판/형식:   도서 : 영어 : 1st ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received.  더 읽기…
평가:

(아무런 평가가 없습니다.) 0 리뷰와 함께 - 첫번째로 올려주세요.

주제
다음과 같습니다:

 

도서관에서 사본 찾기

&AllPage.SpinnerRetrieving; 해당항목을 보유하고 있는 도서관을 찾는 중

상세정보

자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Paul Newman; A E Hotchner
ISBN: 0385508026 9780385508025
OCLC 번호: 52553697
설명: 253 p. : ill. ; 22 cm.
내용: Part 1 Shameless Exploitation 1 --
Part 2 In Pursuit 69 --
Part 3 The Common Good 123 --
From the Campers 215 --
Cartoons 225 --
Our Eaters Write 229 --
Newman's Own--Good Housekeeping Magazine Winning Recipes 239.
책임: Paul Newman and A.E. Hotchner.
더 많은 정보:

초록:

Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

리뷰

사용자-기여 리뷰
GoodReads 리뷰 가져오는 중…
DOGObooks 리뷰를 가지고 오는 중…

태그

첫번째 되기
요청하신 것을 확인하기

이 항목을 이미 요청하셨을 수도 있습니다. 만약 이 요청을 계속해서 진행하시려면 Ok을 선택하세요.

링크된 데이터


<http://www.worldcat.org/oclc/52553697>
library:oclcnum"52553697"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/52553697>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/844992>
rdf:typeschema:Intangible
schema:name"Camps for terminally ill children"@en
schema:name"Camps for terminally ill children."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1122851>
rdf:typeschema:Intangible
schema:name"Social responsibility of business"@en
schema:name"Social responsibility of business."@en
schema:bookEdition"1st ed."
schema:contributor
schema:copyrightYear"2003"
schema:creator
schema:datePublished"2003"
schema:description"Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/151301807>
schema:inLanguage"en"
schema:name"Shameless exploitation in pursuit of the common good"@en
schema:numberOfPages"253"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

윈도우 닫기

WorldCat에 로그인 하십시오 

계정이 없으세요? 아주 간단한 절차를 통하여 무료 계정을 만드실 수 있습니다.