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Shameless exploitation in pursuit of the common good

Autor: Paul Newman; A E Hotchner
Editora: New York : Nan A. Talese, ©2003.
Edição/Formato   Imprimir livro : Inglês : 1st edVer todas as edições e formatos
Resumo:
Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received.  Ler mais...
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento Livro, Recursos de internet
Todos os Autores / Contribuintes: Paul Newman; A E Hotchner
ISBN: 0385508026 9780385508025
Número OCLC: 52553697
Descrição: 253 pages : illustrations ; 22 cm
Conteúdos: Part 1 Shameless Exploitation 1 --
Part 2 In Pursuit 69 --
Part 3 The Common Good 123 --
From the Campers 215 --
Cartoons 225 --
Our Eaters Write 229 --
Newman's Own--Good Housekeeping Magazine Winning Recipes 239.
Responsabilidade: Paul Newman and A.E. Hotchner.
Mais informações

Resumo:

Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

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