跳到内容
Shameless exploitation in pursuit of the common good 预览资料
关闭预览资料
正在查...

Shameless exploitation in pursuit of the common good

著者: Paul Newman; A E Hotchner
出版商: New York : Nan A. Talese, ©2003.
版本/格式:   图书 : 英语 : 1st ed查看所有的版本和格式
数据库:WorldCat
提要:
Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received.  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Paul Newman; A E Hotchner
ISBN: 0385508026 9780385508025
OCLC号码: 52553697
描述: 253 p. : ill. ; 22 cm.
内容: Part 1 Shameless Exploitation 1 --
Part 2 In Pursuit 69 --
Part 3 The Common Good 123 --
From the Campers 215 --
Cartoons 225 --
Our Eaters Write 229 --
Newman's Own--Good Housekeeping Magazine Winning Recipes 239.
责任: Paul Newman and A.E. Hotchner.
更多信息:

摘要:

Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

评论

用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!
确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


<http://www.worldcat.org/oclc/52553697>
library:oclcnum"52553697"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/52553697>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:author
schema:bookEdition"1st ed."
schema:contributor
schema:copyrightYear"2003"
schema:datePublished"2003"
schema:description"Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational."
schema:exampleOfWork<http://worldcat.org/entity/work/id/151301807>
schema:inLanguage"en"
schema:name"Shameless exploitation in pursuit of the common good"
schema:numberOfPages"253"
schema:publisher
schema:workExample
schema:workExample

Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.