跳至内容
Shameless exploitation in pursuit of the common good 線上預覽
關閉線上預覽
正在查...

Shameless exploitation in pursuit of the common good

作者: Paul Newman; A E Hotchner
出版商: New York : Nan A. Talese, ©2003.
版本/格式:   圖書 : 英語 : 1st ed所有版本和格式的總覽
資料庫:WorldCat
提要:
Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received.  再讀一些...
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

 

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Paul Newman; A E Hotchner
ISBN: 0385508026 9780385508025
OCLC系統控制編碼: 52553697
描述: 253 p. : ill. ; 22 cm.
内容: Part 1 Shameless Exploitation 1 --
Part 2 In Pursuit 69 --
Part 3 The Common Good 123 --
From the Campers 215 --
Cartoons 225 --
Our Eaters Write 229 --
Newman's Own--Good Housekeeping Magazine Winning Recipes 239.
責任: Paul Newman and A.E. Hotchner.
更多資訊:

摘要:

Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

成爲第一個
確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

連結資料


<http://www.worldcat.org/oclc/52553697>
library:oclcnum"52553697"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/52553697>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/844992>
rdf:typeschema:Intangible
schema:name"Camps for terminally ill children"@en
schema:name"Camps for terminally ill children."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1122851>
rdf:typeschema:Intangible
schema:name"Social responsibility of business"@en
schema:name"Social responsibility of business."@en
schema:bookEdition"1st ed."
schema:contributor
schema:copyrightYear"2003"
schema:creator
schema:datePublished"2003"
schema:description"Publisher's description: In 1978, Paul Newman and A.E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/151301807>
schema:inLanguage"en"
schema:name"Shameless exploitation in pursuit of the common good"@en
schema:numberOfPages"253"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.