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誰說人是理性的! : 聰明消費者與行銷高手必讀的行為經濟學 /
Shei shuo ren shi li xing de! : cong ming xiao fei zhe yu xing xiao gao shou bi du de xing wei jing ji xue

Author: 艾瑞利 (Ariely, Dan) 著. 丹.艾瑞利(Dan Ariely)著 ; 周宜芳, 林麗冠, 郭貞伶譯. 周宜芳, 林麗冠, 郭貞伶, ; Ai rui li, (Ariely Dan); Yifang Zhou; Liguan Lin; Zhenling Guo
Publisher: 天下遠見出版 : 大和書報總經銷, Tai bei shi : Tian xia yuan jian chu ban : Da he shu bao zong jing xiao, 2008[min 97]
Series: Cai jing qi guan, 392
Edition/Format:   Print book : Chinese : Di yi ban
Database:WorldCat
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Document Type: Book
All Authors / Contributors: 艾瑞利 (Ariely, Dan) 著. 丹.艾瑞利(Dan Ariely)著 ; 周宜芳, 林麗冠, 郭貞伶譯. 周宜芳, 林麗冠, 郭貞伶, ; Ai rui li, (Ariely Dan); Yifang Zhou; Liguan Lin; Zhenling Guo
ISBN: 9789862161319 9862161310 9789862161319
OCLC Number: 813933656
Notes: Cong ming xiao fei zhe yu xing xiao gao shou bi du de xing wei jing ji xue.
Description: [4], 329 mian : tu, biao ; 22 gong fen.
Series Title: Cai jing qi guan, 392
Other Titles: Predictably irrational
Hidden forces that shape our decisions
Responsibility: dan.ai rui li(Dan Ariely) zhu ; zhou yi fang, lin li guan, guo zhen ling yi.

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