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Sherlock Holmes in advertising

Author: Amanda J Field
Publisher: [Place of publication not identified] : Chaplin Books, 2015. ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with 'the same pertinacity as the great advertisers use to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Field, Amanda J.
Sherlock Holmes in Advertising.
Luton : Andrews UK, ©2015
Named Person: Sherlock Holmes; Sherlock Holmes
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amanda J Field
ISBN: 9781909183889 1909183881 9781909183896 190918389X
OCLC Number: 909900085
Description: 1 online resource (33 pages) : illustrations
Contents: Cover; Contents; Front Matter; Title Page; Publisher Information; Sherlock Holmes In Advertising; Introduction; The Holmes 'Brand'; Visual Iconography; Expertise; Observation; Common Sense; Consumer Flattery; Elegance and Distinction; A Floating Signifier; Back Matter; Bibliography; Also Available.
Responsibility: Amanda J. Field.

Abstract:

This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with 'the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with co ...

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