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Shift : how to reinvent your business, your career, and your personal brand

Author: Peter Arnell; Steve Kettmann; Martha E Stewart
Publisher: New York : Broadway Books, ©2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
When some of the world's biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this  Read more...
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Document Type: Book
All Authors / Contributors: Peter Arnell; Steve Kettmann; Martha E Stewart
ISBN: 9780385526272 038552627X
OCLC Number: 297147160
Notes: Includes index.
Description: 206 pages, [8] pages of plates : illustrations ; 22 cm
Contents: Part One: Branding Ourselves. Introduction ---
1. Start Your Own Orange Revolution ---
2. Why Not? ---
3. The Art of Branding ---
4. Find Your Message ---
5. Brand "You" ---
6. The Secret Behind Shift ---
7. Fish Where the Fish Are ---
8. Branding and the Power of Positive Emotions ---
9. Overcoming Fear ---
10. Lessons from History ---
11. The Genius of Michelangelo ---
12. How the Past Can Inspire Your Future ---
13. Fueling the Imagination ---
14. Don't Ask: Compel ---
15. The World at Your Fingertips ---
16. Reinvent the Obvious ----
Part Two: Tactics That Work. 17. Find Your Mission ---
18. Un-write Your Life ---
19. Be a Tiger ---
20. Go Helium ---
21. Create a Fan Club ---
22. Shock and Awe ---
23. Embrace Mistakes: They Are How You Learn What Not to Do ---
24. One Life ---
25. About and Out ---
26. Shout About It ----
Conclusion: Making Our Place in History.
Responsibility: Peter Arnell ; with Steve Kettmann ; [foreword by Martha Stewart].
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Abstract:

When some of the world's biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you'll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as 'go helium' are used by Arnell to explain how he reached his ultimate goal of 150 pounds -- you can apply his techniques to reach for your own goals. You will see -- through Arnell's description of how he 'went tiger' -- how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family -- your fan club -- in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. -- Book jacket.

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