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Shoe dog : a memoir by the creator of Nike

Author: Philip H Knight; Norbert Leo Butz
Publisher: New York : Simon & Schuster Audio, 2016.
Edition/Format:   eAudiobook : Biography : English : UnabridgedView all editions and formats
Summary:
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost  Read more...
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Genre/Form: Audiobooks
Downloadable audio books
Biography
History
Additional Physical Format: Source record:
Knight, Philip H., 1938-
Shoe dog.
New York, NY : Audioworks, an imprint of Simon & Schuster Audio, [2016]
(OCoLC)946615575
Named Person: Philip H Knight; Philip H Knight
Material Type: Biography, Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Philip H Knight; Norbert Leo Butz
ISBN: 9781508211815 1508211817
OCLC Number: 948192086
Performer(s): Read by Norbert Leo Butz.
Description: 1 online resource (1 sound file (13 hr., 4 min., 22 sec.)) : digital.
Responsibility: Phil Knight.

Abstract:

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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