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Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications

Author: Jay D Lindquist; M Joseph Sirgy
Publisher: Cincinnati, OH : Atomic Dog/Cengage Learning, ©2009.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Jay D Lindquist; M Joseph Sirgy
ISBN: 9781426637018 1426637012
OCLC Number: 236081440
Description: 1 volume (various pagings) : illustrations ; 28 cm
Contents: Chapter 1 An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior --
Chapter 2 Problem Recognition and Information Search Chapter 3 --
Alternative Evaluation and Choice --
Chapter 4 Consumption and Post-Purchase Behavior Chapter 5 Symbolic Consumption, Self-Image, and Personality --
Chapter 6 Personal Values, Lifestyles, Psychographics, and Relationships --
Chapter 7 Memory, Learning, Perception, and Cognition --
Chapter 8 Motivation, Emotion, Mood, and Involvement --
Chapter 9 Beliefs, Affect, Attitude, and Intention --
Chapter 10 Communication and Persuasion --
Chapter 11 Cultural Influences: Perspectives Chapter 12 Cultural Influences: Generalizations and Cross-Cultural Perspectives --
Chapter 13 Subcultural Influences --
Chapter 14 Social Class and Reference Group Influences --
Chapter 15 Household and Family Influences --
Chapter 16 Public Policy and Consumer Advocacy --
Chapter 17 Consumer Behavior and Society --
Chapter 18 Organizational Buying and Diffusion of Innovation --
Chapter 19 Conducting Research.
Responsibility: [Jay D. Lindquist, M. Joseph Sirgy].

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