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Shopper-Marketing : Mit Shopper Insights zu effektiver Markenführung bis an den POS

Author: Ulrich Dirk Frey; Gabriele Hunstiger; Peter Dräger
Publisher: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden, Wiesbaden, 2011.
Series: SpringerLink : Bücher
Edition/Format:   eBook : Document : GermanView all editions and formats
Publication:Shopper-Marketing.
Database:WorldCat
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ulrich Dirk Frey; Gabriele Hunstiger; Peter Dräger
ISBN: 9783834964601 3834964603
In: Frey, Ulrich Dirk
OCLC Number: 698516767
Description: 1 online resource (Online-Ressource.)
Series Title: SpringerLink : Bücher
Responsibility: von Ulrich Dirk Frey, Gabriele Hunstiger, Peter Dräger.
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