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Shopping 3.0 : shopping, the Internet or both?

Author: Cor Molenaar
Publisher: Farnham, Surrey, England ; Burlington, VT : Ashgate Pub., ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Molenaar, Cor.
Shopping 3.0.
Farnham, Surrey, England ; Burlington, VT : Ashgate Pub., ©2010
(DLC) 2010033175
(OCoLC)646398233
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cor Molenaar
ISBN: 9781409417651 1409417654
OCLC Number: 754793633
Notes: Includes index.
Description: 1 online resource (212 pages) : illustrations
Contents: 8 pm in the evening: how life has changed for retailers --
A new way of shopping: the role of customer experience and entertainment --
Shopping evolution: how to adapt to survive --
Customers want recognition: making the shopping experience personal --
Technology makes buying easy: integrating bricks and mortar with the Internet --
The future of shopping: shopping, the internet or both?
Responsibility: Cor Molenaar.
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Abstract:

Consumer behaviour is changing. New technologies, demographic and social changes account for an increasing demand for certain types of product and services, and different ways of accessing them. Old  Read more...

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