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Shopping for appliances : consumers' strategies and patterns of information search

Author: William L Wilkie; Peter R Dickson
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1985.
Series: Report (Marketing Science Institute), no. 85-108.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: William L Wilkie; Peter R Dickson
OCLC Number: 13116599
Notes: "November 1985."
"Marketing Science Institute, Research Program, Working paper"--Cover.
Description: vi, 41 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 85-108.
Responsibility: by William L. Wilkie and Peter R. Dickson.

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