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Shoptimism : why the American consumer will keep on buying no matter what

Author: Lee Eisenberg
Publisher: New York : Free Press, 2009.
Edition/Format:   Print book : English : 1st Free Press hardcover edView all editions and formats
Database:WorldCat
Summary:
Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lee Eisenberg
ISBN: 9780743296250 0743296257
OCLC Number: 300030795
Description: xviii, 334 pages : illustrations ; 24 cm
Contents: Prologue: The world, stuffed into a little black dress --
A view from within : the education of a floorwalker --
Lost in retail space : giant sponges, swarming algae, and a magic mirror that reflects the future --
How we got here : the coming of Gen Buy and the selling power of S-E-X --
Downtown : in the land of merchant princes, there lurks a master spy --
Midtown : the Sell Side can see your house from up here --
Brain wave : the search for the elusive buy button --
Bombarded : four ways to think about advertising --
You : the new them --
Poor ewe : are you a sheep, constantly grazing, easily fleeced? --
You are what you buy : in search of a unified theory --
You are why you buy : you buy for (a) status, (b) therapy, and/or (c) it's complicated --
The classic buyer : price and value : your head what to do the right thing --
The romantic buyer : novelty and desire : your heart just wants to have fun --
The stop-me-before-I-buy-again buyer : where self-indulgence ends and self-destruction begins --
Martians buy, Venusians shop : old myths die hard --
Shoptimism : final closeout : four ways to say good buy --
Afterword: The perfect gift.
Responsibility: Lee Eisenberg.
More information:

Abstract:

Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.

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Primary Entity

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