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The sign of the burger : McDonald's and the culture of power

Author: Joe L Kincheloe
Publisher: Philadelphia : Temple University Press, 2002.
Series: Labor in crisis.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joe L Kincheloe
ISBN: 1566399319 9781566399319 1566399327 9781566399326
OCLC Number: 47140812
Description: 232 pages ; 22 cm.
Contents: Why McDonald's? --
Hugging McDonald's --
McDonald's as a postmodern phenomenon --
McDonald's as cultural pedagogy --
Winning consent for capital --
The struggle for the sign of the burger.
Series Title: Labor in crisis.
Responsibility: Joe L. Kincheloe.

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"McDonald's has come to be a highly contested symbol of globalization and American commodity culture. Joe Kincheloe offers a multifaceted exploration of the battles over McDonald's throughout the Read more...

 
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