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Signs and symbols : their design and meaning

Author: Adrian Frutiger
Publisher: New York : Van Nostrand Reinhold, ©1989.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Frutiger, Adrian, 1928-
Signs and symbols.
New York : Van Nostrand Reinhold, ©1989
(OCoLC)556162124
Document Type: Book
All Authors / Contributors: Adrian Frutiger
ISBN: 0442239181 9780442239183
OCLC Number: 19457059
Notes: Translation of: Der Mensch und seine Zeichen, v. 1-3.
Description: 360 pages : illustrations ; 27 cm
Contents: Part 1: Sign recognition, sign formation --
Introduction: Three themes. 1. Disorder-order --
2. Remembering a figure --
3. Light and shadow --
black and white --
1. The elements of a sign --
II. The basic signs --
Joining signs together --
IV. The sign in ornaments --
V. Signs of dualism --
VI. The solid --
VII. The simulation of volume --
VIII. The diversity of appearance --
Attempt at a visual synthesis --
Part 2: Speech-Fixing signs --
I. From thought to picture --
II. Speech fixing --
III. the graphic wealth of pictograms --
IV. The world's alphabets --
V. The ABC of the Western World --
VI. Development of form through writing and printing techniques --
VII. Manipulated letterforms --
VIII. Text type and its legibility --
IX. Numerical signs --
X. Punctuation signs --
Part 3: Sign, symbol, emblem, signal --
Introduction --
I. From illustration to symbol --
II. The symbol --
III. The graphic wealth of figurative symbols --
IV. Abstract symbols --
V. Signs of pseudoscience and magic --
VI. Signature signs --
VII. Signs of community --
VIII. Trademarks --
IX. Technical and scientific signs --
X. Signal signs --
Toward a synthesis --
Epilogue.
Other Titles: Mensch und seine Zeichen.
Responsibility: Adrian Frutiger ; translated by Andrew Bluhm.

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