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Silicon gold rush : the next generation of high-tech stars rewrites the rules of business

Author: Karen Southwick
Publisher: New York : Wiley, ©1999.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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A hotbed of activity for far-sighted thinkers and determined doers, the high technology industry has given rise to a pioneering group of entrepreneurs and executives which is not only behind today's  Read more...

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Additional Physical Format: Online version:
Southwick, Karen.
Silicon gold rush.
New York : Wiley, c1999
(OCoLC)681048889
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Karen Southwick
ISBN: 0471246468 9780471246466
OCLC Number: 39108756
Notes: Includes index.
Description: viii, 248 p. : ill. ; 24 cm.
Contents: Introduction: The New Gold Rush. A Star Is Born. Leading a High-Tech Juggernaut. The Soul Of a New Company: The Value of Being Small. Bigger Can Be Better: Maintaining Equilibrium. Staking Your Claim: Finding and Keeping New Markets. Mind Share Is a Terrible Thing To Waste. Dance with Your Customer. Brainpower, Inc. Mergers and Alliances: Picking the Right Partner. The Party's Over. Conclusion: At The End of the Day. Appendices. Index.
Responsibility: Karen Southwick.
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"Silicon Gold Rush is a handbook for information-age entrepreneurs. If you want to avoid becoming roadkill, read this book."-Eric Nee, Silicon Valley Bureau Manager, Forbes "A great read! Silicon Read more...

 
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