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The simplicity cycle : a field guide to making things better without making them worse

Author: Dan Ward, (Lieutenant Colonel)
Publisher: New York, NY : HarperBusiness, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it's composing an e-mail, cooking a meal, or constructing the Mars Rover. While complexity is often
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Document Type: Book
All Authors / Contributors: Dan Ward, (Lieutenant Colonel)
ISBN: 9780062301970 0062301977
OCLC Number: 889165967
Description: xvii, 204 pages : color illustrations ; 20 cm
Contents: Soda, swordsmen, and road maps --
The journey begins --
The journey continues --
Using the simplicity cycle --
On hard work and design --
The doldrums, they happen --
Travelogues and archetypes --
Final thoughts: on maps and journeys.
Responsibility: Dan Ward.
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Abstract:

Dan Ward shines a light on how complexity affects the things we make for good or ill, taking us on a journey through the process of making things, with a particular focus on identifying and avoiding  Read more...

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"If I could ask my clients to read one book before we work together, it would be The Simplicity Cycle by Dan Ward....it's simply brilliant." -- Peter Morville, President of Semantic Studios. "In The Read more...

 
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