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Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry

Author: Alex Taylor
Publisher: New Haven [Conn.] : Yale University Press, ©2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
Taylor, Alex, 1945-
Sixty to zero.
New Haven [Conn.] : Yale University Press, ©2010
(OCoLC)761382820
Document Type: Book
All Authors / Contributors: Alex Taylor
ISBN: 9780300158687 0300158688 9780300171518 030017151X
OCLC Number: 462905213
Notes: Includes index.
Description: xv, 254 pages ; 25 cm
Contents: GM at the peak --
Growing up in the car-crazy fifties --
Cracks in GM's edifice --
Insecure colossus: the Roger Smith era --
Ford speeds up --
The Saturn moonshot --
Lee Iacocca, blemishes and all --
Bob Stempel and the crisis of '92 --
Jack Smith's unfinished revolution --
Bob Eaton's big score --
GM on cruise control --
Succession battles at Ford --
Wagoner takes over --
Nasser, Ford, and Mulally --
The legend of Lutz --
The uneven legacy of Lee --
GM's inevitable collapse --
The end of the road.
Responsibility: Alex Taylor III ; foreword by Mike Jackson.

Abstract:

The collapse of General Motors captured headlines in early 2009. This title reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of  Read more...

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"Having covered the auto industry for "Fortune" magazine for years, Taylor knows his subject well. . . . Taylor's book is a concise, up-to-date telling of what happened [to GM] and why."--Larry Read more...

 
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