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The small big : small changes that spark big influence

Author: Steve J Martin; Noah J Goldstein; Robert B Cialdini
Publisher: London : Profile, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"At some point today you will have to influence or persuade someone - your boss, a colleague, a customer, your spouse, or even your children. In [this], three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded world, it is now the smallest changes that can have the biggest influence. Offering deceptively simple suggestions and explaining the extensive  Read more...
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Document Type: Book
All Authors / Contributors: Steve J Martin; Noah J Goldstein; Robert B Cialdini
ISBN: 1781252742 9781781252741 1455584258 9781455584253
OCLC Number: 889999356
Description: 289 pages ; 22 cm
Other Titles: Small B!G
Responsibility: by Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.

Abstract:

"At some point today you will have to influence or persuade someone - your boss, a colleague, a customer, your spouse, or even your children. In [this], three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded world, it is now the smallest changes that can have the biggest influence. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions - that can make a big difference"--Publisher's description.

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Praise for Yes! 'Surprising, provocative, fun -- Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. Read more...

 
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