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Small business : an entrepreneur's plan

Author: J D Ryan; Lee A Eckert; Robert J Ray
Publisher: Fort Worth : Dryden Press, ©1996.
Edition/Format:   Print book : English : 4th edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: J D Ryan; Lee A Eckert; Robert J Ray
ISBN: 0030128943 9780030128943
OCLC Number: 34283426
Description: xix, 432 pages : illustrations ; 28 cm
Contents: Doorways to small business--your great adventure --
The big picture--charting trends for your small business --
Power marketing --
Profiling the target customer and seeking barriers to market entry --
Reading the competition --
Marketing overview and promotion--connecting with the customer --
Location --
Surprises you can't afford --
Numbers and shoebox accounting --
Buying a business --
Shaking the money tree --
Legal concerns --
Building a winning team --
The entrepreneur's toolkit --
Buying a franchise --
Pulling the plan together --
Fast-start business.
Responsibility: J.D. Ryan, Lee A. Eckert, Robert J. Ray.

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