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The small business bible : the make-or-break factors for survival and success

Author: Paul Resnik
Publisher: New York : J. Wiley, ©1988.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Resnik, Paul.
Small business bible.
New York : J. Wiley, ©1988
(OCoLC)755156001
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Resnik
ISBN: 0471629723 9780471629726 0471629855 9780471629856
OCLC Number: 18051004
Description: viii, 230 pages ; 26 cm
Contents: Making and breaking the small business --
No room for illusions: small business realities and self-deception --
Sutton's law: simple is effective --
Connecting products and customers --
Marketing the products --
Building and managing the staff --
Managing the accounting and financial controls --
Managing cash availability --
The pitfalls of expansion: managing growth --
Understanding the business inside out --
Planning for action and results.
Responsibility: Paul Resnik.
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