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Small business : entrepreneurship and beyond

Author: Timothy S Hatten; Mary K Coulter
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Small Business: Entrepreneurship and Beyond is organized into six parts. Part One--The Challenge sets the stage. Part Two-- Planning in Small Business explains the importance and practice of looking ahead. Part Three--Early Decisions discusses topics that arise before you open the doors of your business. Part Four--Marketing the Product or Service walks you through the process of finding out what your customers want  Read more...
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Genre/Form: Handbooks, manuals, etc
Additional Physical Format: Online version:
Hatten, Timothy S.
Small business.
Upper Saddle River, N.J. : Prentice Hall, ©1997
(OCoLC)926623683
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Timothy S Hatten; Mary K Coulter
ISBN: 0131803409 9780131803404
OCLC Number: 34471683
Description: xx, 636 pages : color illustrations, map ; 27 cm
Contents: The challenge ---
Planning in small business ---
Early decisions ---
Marketing the product or service ---
Managing small business ---
Financial and legal management.
Other Titles: Entrepreneurship and beyond
Responsibility: Timothy S. Hatten, with the assistance of Mary Coulter.

Abstract:

Small Business: Entrepreneurship and Beyond is organized into six parts. Part One--The Challenge sets the stage. Part Two-- Planning in Small Business explains the importance and practice of looking ahead. Part Three--Early Decisions discusses topics that arise before you open the doors of your business. Part Four--Marketing the Product or Service walks you through the process of finding out what your customers want and determining how you can reach them. Part Five--Managing Small Business helps you put yourself at the helm of your dream ... a business of your own. Part Six--Financial and Legal Management provides you with useful information on technical aspects of running your business.

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