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|Genre/Form:||Handbooks, manuals, etc|
|Additional Physical Format:||Online version:
Hatten, Timothy S.
Upper Saddle River, N.J. : Prentice Hall, ©1997
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Timothy S Hatten; Mary K Coulter
|Description:||xx, 636 pages : color illustrations, map ; 27 cm|
|Contents:||The challenge ---
Planning in small business ---
Early decisions ---
Marketing the product or service ---
Managing small business ---
Financial and legal management.
|Other Titles:||Entrepreneurship and beyond|
|Responsibility:||Timothy S. Hatten, with the assistance of Mary Coulter.|
- Small Business: Entrepreneurship and Beyond is organized into six parts. Part One -- The Challenge sets the stage. Part Two -- Planning in Small Business explains the importance and practice of looking ahead. Part Three -- Early Decisions discusses topics that arise before you open the doors of your business. Part Four -- Marketing the Product or Service walks you through the process of finding out what your customers want and determining how you can reach them. Part Five -- Managing Small Business helps you put yourself at the helm of your dream ... a business of your own. Part Six -- Financial and Legal Management provides you with useful information on technical aspects of running your business.
- Small business -- Management -- Handbooks, manuals, etc.
- Petites et moyennes entreprises -- Gestion -- Guides, manuels, etc.
- Small business -- Management -- Handbooks, manuals, etc