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Small business for big thinkers : unconventional strategies to connect with and win big business

Author: Cynthia Kay
Publisher: Pompton Plains, NJ : The Career Press, Inc., [2013] ©2013
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms. Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kay, Cynthia, 1953-
Small business for big thinkers
(DLC) 2013034209
(OCoLC)857141320
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cynthia Kay
ISBN: 9781601635068 1601635060
OCLC Number: 861510508
Description: 1 online resource
Contents: ""For""; ""Acknowledgments""; ""Contents""; ""Foreword""; ""Introduction""; ""Broadcaster to Business Owner: How I Started Thinking Big""; ""1: Big Business Is Waiting: Where are You?""; ""2: Have an Exit Strategy Before You Open the Doors""; ""3: Get Smart About Partnering: Create a Business Prenup""; ""4: Find the Money Needed to Launch and the Credit to Keep Going""; ""5: Hire the Right People at the Right Time""; ""6: Create a Great Work Space""; ""7: Pay Attention to Small Customers�They Can Get Bigger""; ""8: Recognize When to Love Clients and When to Leave Them"" ""9: Be Ahead of the Pack, but Not Too Far Ahead""""10: Know When It�s Time for Employees to Go""; ""11: Choose to Get Bigor Stay Small""; ""12: The Big Business Buyer�s Perspective""; ""13: The RFP: What It Takes to Compete""; ""14: Position Yourself: Learn to Brag""; ""15: How to Get Face-time and When to Show Up""; ""16: Give Something Away, Get More Business""; ""17: Find a Champion and Perform""; ""18: When It Comes to Operations, Think Like a Big Business""; ""19: Know When Not to Compete""; ""Notes""; ""Index""; ""About the Author""
Responsibility: by Cynthia Kay ; foreword by Brian Walker.
More information:

Abstract:

"A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms. Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business"--

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