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Small Business For Dummies - Australia & New Zealand.

Author: Veechi Curtis
Publisher: Wiley, 2016.
Edition/Format:   eBook : Document : English : 5th edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Curtis, Veechi.
Small Business For Dummies - Australia & New Zealand.
: Wiley, ©2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Veechi Curtis
ISBN: 9780730326717 0730326713 9780730326700 0730326705
OCLC Number: 952247498
Notes: Don't Worry, Be Happy.
Description: 1 online resource (342 pages)
Contents: Intro; Title Page; Table of Contents; Introduction; Part 1: First Steps; Part 2: Jump In, Get Wet; Part 3: Killer Marketing; Part 4: People Power; Part 5: High Finance; Part 6: Horses for Courses; Part 7: The Part of Tens; About the Author; Connect with Dummies; End User License Agreement; About This Book; Foolish Assumptions; Icons Used in This Book; Where to Go from Here; Chapter 1: Is Small Business for You?; Chapter 2: Buying a Business; Chapter 3: Getting into the Franchising Game; Chapter 4: Planning for Success; Chapter 5: Getting the Legals Right; Chapter 6: Financing Your Business. Chapter 7: Creating Your Marketing PlanChapter 8: Developing Online Strategies; Chapter 9: Making Service Your Business; Chapter 10: Becoming an Employer; Chapter 11: The Art of Management; Chapter 12: Cooking the Books; Chapter 13: Understanding Financial Statements; Chapter 14: Calculating Margins and Ratios; Chapter 15: Taming the Tax Tyrant; Chapter 16: Especially for Retailers; Chapter 17: Especially for Manufacturers and Wholesalers; Chapter 18: Building a Service Business; Chapter 19: Ten Things to Do If You Hit Hard Times; Chapter 20: Ten Ways (Almost!) to Make Technology Your Friend. Working for Yourself --
A Dream Come True?Working for Yourself --
Reality Strikes; Getting the Timing Right; Staying Safe or Inventing the Wheel?; Getting the Government to Help You; Setting Yourself Up for Success; Weighing Up the Good and the Bad; Calculating the 'True' Earnings of a Business; Valuing an Existing Business; Asking the Right Questions; Dotting Your I's, Crossing Your T's; Understanding How Franchising Works; Deciding Whether Franchising is for You; Doing Your Research; Preparing to Do the Deal; Getting Started with Your Plan; Assessing the Environment. Declaring Your Battle PlanCharting a True Course; Presenting Financials; Picking a Business Structure; Matching the Name to the Game; Protecting Your Ideas and Your Name; Registering with the Powers That Be; Working with Contracts; Negotiating Lease Contracts; Budgeting Enough for Start-Up; Sizing Up Your Finance Options; Choosing Your Lender; Lodging a Successful Loan Application; Laying Down the Elements of Your Plan; Defining Your Target Market; Analysing Your Competitors; Setting Sales Targets; Creating Strategies to Support Your Targets; Keeping Yourself Honest. Choosing Your Online PlatformBuilding Your Online Brand; Using Keywords to Get Seen; Building Links to Number One; Paying to be Found Online; Evaluating Your Success; Understanding the Importance of Customer Service; Deciding What Customer Service Means to You; Excelling at Service; Showing That You Care; Putting Theory into Practice; Dealing with Complaints; Becoming an Employer: The First Steps; Meeting Minimum Pay and Conditions; Playing Safe and Playing Fair; Drawing Up a Job Description; Playing the Recruitment Game; Picking the Best; Offering Someone a Job; Learning to Lead.

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