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The small business handbook : a comprehensive guide to starting and running your own business

Author: Irving Burstiner
Publisher: New York, NY : Simon & Schuster, ©1997.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
Offers advice on such topics as targeting customers, choosing a location, pricing for profit, and planning for growth.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Irving Burstiner
ISBN: 0684830221 9780684830223
OCLC Number: 36865742
Notes: "A Fireside book."
Description: xvii, 395 pages : illustrations ; 28 cm
Contents: 1. What It Takes to Succeed in Your Own Business --
2. How to Choose the Right Business for You --
3. Customer Targeting: How to Optimize Your Chances for Success --
4. How to Join the Business Community --
5. How to Estimate Your Financial Needs --
6. Finding the Right Location --
7. Business Administration: An Introduction --
8. The Management of Human Resources --
9. Production: Processes and Operations Management --
10. Marketing and Product/Service Management --
11. The Management of Prices --
12. Promotion Management --
13. Advertising --
14. Personal Selling --
15. Sales Promotion --
16. Distribution Management --
17. Marketing Research --
18. Computerizing Your Business Operation --
19. Managing the Company's Finances --
20. How to Protect Your Business --
21. Aspects of Law and Taxation for the Small Firm --
22. Improving Results in Your Manufacturing Plant --
23. Improving Results in Your Wholesale Business --
24. Improving Results in Your Retail Store --
25. Improving Results in Your Service Business --
26. Growth and Continuity --
App. A. Quizzes for Self-Analysis --
App. B. Sample Federal Income-Tax Returns.
Responsibility: Irving Burstiner.

Abstract:

Offers advice on such topics as targeting customers, choosing a location, pricing for profit, and planning for growth.

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