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Small business management : an entrepreneur's guidebook

Author: Leon C Megginson; Mary Jane Byrd; William L Megginson
Publisher: Boston : McGraw-Hill, ©2003.
Edition/Format:   Print book : CD for computer : English : 4th edView all editions and formats
Summary:

Takes a practical approach to planning, organizing, and managing a small business. While based on research, theory, and practice, this book is presented from a "how-to" perspective, with many  Read more...

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Genre/Form: Case studies
Additional Physical Format: Online version:
Megginson, Leon C.
Small business management.
Boston : McGraw-Hill, ©2003
(OCoLC)761960405
Document Type: Book
All Authors / Contributors: Leon C Megginson; Mary Jane Byrd; William L Megginson
ISBN: 0072497815 9780072497816 0071198571 9780071198578 0072817976 9780072817973 0072497823 9780072497823 0071241574 9780071241571
OCLC Number: 49261068
Notes: William L. Megginson's name appears first on the previous edition.
Description: xxi, 518 pages : illustrations ; 26 cm + 1 CD-ROM (4 3/4 in.)
Details: System requirements: Windows: IBM PC or 100% compatible with Pentium processor; Windows 98/2000/XP; Internet Explorer 5.5; Microsoft Office or equivalent. Macintosh: Power PC processor; MAC OS9; Internet Explorer 5.1; Microsoft Office or equivalent.
Contents: PART I The Dynamic Role Of Small Business Chapter 1 The Growing Importance of Small Business Chapter 2 Challenging Opportunities in Small Business Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A Business Chapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your Business PART III How To Market Goods and Services Chapter 7 Developing Marketing Strategies Chapter 8 Promoting and Distributing PART IV How To Organize and Manage the Business Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies Chapter 10 Maintaining Good Relationships with Your Employees and Their Representatives PART V How To Operate The Business Chapter 11 Obtaining and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and Control Chapter 13 Profit Planning Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15 Using Computer Technology in Small Businesses PART VII Providing Security For The Business Chapter 16 Risk Management, Insurance, and Crime Prevention Chapter 17 Maintaining Good Government Relations and Business Ethics Chapter 18 Planning for the Future of Family-Owned Businesses Workbook for Developing a Successful Business Plan Glossary
Responsibility: Leon C. Megginson, Mary Jane Byrd, William L. Megginson.

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