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Small business management : launching and growing entrepreneurial ventures.

Author: Justin G Longenecker
Publisher: Mason, OH : Thomson/South-Western, ©2008.
Edition/Format:   Print book : English : 14th ed.View all editions and formats
Summary:
"Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all  Read more...
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Details

Document Type: Book
All Authors / Contributors: Justin G Longenecker
ISBN: 0324569726 9780324569728
OCLC Number: 191487420
Description: xxiv, 744 pages : illustrations (chiefly color), color map ; 29 cm
Contents: pt. 1. Entrepreneurship: A World of Opportunity --
1. The Entrepreneurial Life --
2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity --
pt. 2. Starting from Scratch or Joining an Existing Business --
3. Getting Started --
4. Franchises and Buyouts --
5. The Family Business --
pt. 3. Developing the New Venture Business Plan --
6. The Business Plan --
7. The Marketing Plan --
8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances --
9. The Location Plan --
10. The Financial Plan: Projecting Financial Requirements --
11. A Firm's Sources of Financing --
12. The Harvest Plan --
pt. 4. Focusing on the Customer: Marketing Growth Strategies --
13. Building Customer Relationships --
14. Product and Supply Chain Management --
15. Pricing and Credit Decisions --
16. Promotional Planning --
17. Global Marketing --
pt. 5. Managing Growth In the Small Business --
18. Professional Management in the Entrepreneurial Firm --
19. Managing Human Resources --
20. Managing Operations --
21. Managing Risk --
22. Managing The Firm's Assets --
23. Evaluating Financial Performance.

Abstract:

"Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket.

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