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Small business marketing for dummies

Author: Barbara Findlay Schenck
Publisher: Hoboken, N.J. ; Chichester : Wiley, ©2005.
Series: --For dummies.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Schenck, Barbara Findlay.
Small business marketing for dummies.
Hoboken, N.J. ; Chichester : Wiley, ©2005
(DLC) 2004117340
(OCoLC)57686548
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barbara Findlay Schenck
ISBN: 0471751030 9780471751038
OCLC Number: 59760447
Description: 1 online resource (xxii, 384 pages) : illustrations.
Contents: Praise for "Small Business Marketing For Dummies"; About the Author; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Chapter 1: A Helicopter View of the Marketing Process; Chapter 2: All About Customers; Chapter 3: Seeing Your Product through Your Customers' Eyes; Chapter 4: Sizing Up Competitors and Staking Out Market Share; Chapter 5: Goals, Objectives, Strategies, and Budgets; Chapter 6: Projecting the Right Image; Chapter 7: Establishing Your Position and Brand; Chapter 8: Getting Strategic before Getting Creative.
Series Title: --For dummies.
Responsibility: Barbara Findlay Schenck.
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Abstract:

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

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