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|All Authors / Contributors:||
Barbara Findlay Schenck
|Notes:||Previous edition: 2005.
CD-ROM includes worksheets.
|Description:||364 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.).|
|Contents:||Getting your marketing bearings. Framing the marketing process ; All about customers ; Seeing your product through your customers' eyes ; Sizing up competitors and staking out market share ; Setting your goals, objectives, strategies, and budgets --
Laying the foundation for marketing success. Taking stock of your business image ; Forging your brand ; creating marketing communications that work ; Hiring help when you need it --
Marketing in a screen-connected world. Establishing an online presence ; Getting interactive with social media ; Packaging your message for blogs and other online channels --
Getting the word out with ads, mailers, promotions, and publicity. Creating and placing print and outdoor ads ; Broadcasting your message on radio, TV, and online ; Snail-mailing and e-mailing your customers directly ; Brochures, promotions, trade shows, and more ; Public relations and publicity --
Winning and keeping customers. Making impressions through networking and presentations ; Making the sale ; Enhancing customer service and developing loyalty --
The part of tens. Ten questions to answer before choosing a business name ; Ten ways to attract people to your business online ; Ten steps to a great marketing plan.
|Series Title:||--For dummies.|
|Responsibility:||by Barbara Findlay Schenck.|