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Small business marketing kit for dummies

Author: Barbara Findlay Schenck
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012.
Series: --For dummies.
Edition/Format:   Print book : CD for computer : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
Harness the power of marketing and watch your business grow. Packed with tips for low-cost, high-impact campaigns, this guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.
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Document Type: Book
All Authors / Contributors: Barbara Findlay Schenck
ISBN: 9781118311837 1118311833
OCLC Number: 795181932
Notes: Previous edition: 2005.
Includes index.
CD-ROM includes worksheets.
Description: 364 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.).
Contents: Getting your marketing bearings. Framing the marketing process ; All about customers ; Seeing your product through your customers' eyes ; Sizing up competitors and staking out market share ; Setting your goals, objectives, strategies, and budgets --
Laying the foundation for marketing success. Taking stock of your business image ; Forging your brand ; creating marketing communications that work ; Hiring help when you need it --
Marketing in a screen-connected world. Establishing an online presence ; Getting interactive with social media ; Packaging your message for blogs and other online channels --
Getting the word out with ads, mailers, promotions, and publicity. Creating and placing print and outdoor ads ; Broadcasting your message on radio, TV, and online ; Snail-mailing and e-mailing your customers directly ; Brochures, promotions, trade shows, and more ; Public relations and publicity --
Winning and keeping customers. Making impressions through networking and presentations ; Making the sale ; Enhancing customer service and developing loyalty --
The part of tens. Ten questions to answer before choosing a business name ; Ten ways to attract people to your business online ; Ten steps to a great marketing plan.
Series Title: --For dummies.
Responsibility: by Barbara Findlay Schenck.
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Abstract:

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other.  Read more...

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