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The small business online marketing handbook : converting online conversations to offline sales

Author: Annie Tsai
Publisher: Hoboken, New Jersey : Wiley, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep  Read more...
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Additional Physical Format: Online version:
Tsai, Annie, 1979-
Small business online marketing handbook.
Hoboken, New Jersey : Wiley, 2013
(DLC) 2013021344
Document Type: Book
All Authors / Contributors: Annie Tsai
ISBN: 9781118615386 1118615387
OCLC Number: 828488589
Notes: Includes index.
Description: x, 182 pages ; 24 cm
Contents: 1 Understanding and Connecting with the Connected Consumer --
2 Building a Plan for Your Small Business's Online Reputation --
3 Connecting Your Offline Business with Your Online Presence --
4 Online Offers That Convert into Lasting Business --
5 Optimization Tips for Email and Social Marketing --
6 Activity: Build Your 12-Month Online Marketing Plan --
7 Reduce Overall Marketing Spend: Get Offline Customers Online --
8 Leverage the Magic of Word of Mouth Effectively: Social and Community --
9 Design an Effective Customer Rewards Program --
10 "I Brake for Testing": Measuring Success and Tweaking Your Program over Time.
Responsibility: Annie Tsai.
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Abstract:

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't  Read more...

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