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Small business smarts : building buzz with social media

Author: Steve O'Leary; Kim Sheehan; Sterling Lentz
Publisher: Santa Barbara, Calif. : Praeger, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Social networking plus small business is a slam dunk! "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
O'Leary, Steve.
Small business smarts.
Santa Barbara, Calif. : Praeger, ©2011
(DLC) 2011006345
(OCoLC)690088601
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steve O'Leary; Kim Sheehan; Sterling Lentz
ISBN: 9780313394102 0313394105
OCLC Number: 730946028
Description: 1 online resource (xiv, 184 pages)
Contents: Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy.
Responsibility: Steve O'Leary, Kim Sheehan, Sterling Lentz.

Abstract:

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.  Read more...

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