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Small business solutions : E-commerce

Author: Brenda Kienan
Publisher: Redmond, Wash. : Microsoft Press, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"What are the keys to a winning e-commerce site? If you're an entrepreneur launching a new venture, or you're expanding your brick-and-mortar business to the Web, the book can help you make the right decisions to compete - and prosper - in the digital marketplace. Small Business Solutions for E-Commerce packs the expert guidance you need to build and run a small-business dot-com using Microsoft technologies and  Read more...
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Additional Physical Format: Online version:
Kienan, Brenda.
Small business solutions.
Redmond, Wash. : Microsoft Press, ©2000
(OCoLC)749120747
Document Type: Book
All Authors / Contributors: Brenda Kienan
ISBN: 0735608466 9780735608467
OCLC Number: 42960652
Notes: Includes index.
Description: xxiii, 371 pages : illustrations ; 23 cm
Contents: pt. 1. Plan Your E-Commerce Initiative. 1. Focusing Your E-Commerce Goals. 2. Setting Up a Budget and Sticking to It. 3. Knowing the Legal Issues --
pt. 2. Create Identity and Attract Customers. 4. Creating Online Branding. 5. Providing Customer Service. 6. Building Traffic and Community --
pt. 3. Build Your E-Commerce Website. 7. Organizing Your Site's Framework. 8. Creating the Site Yourself. 9. Working with Web Shops, Developers, or Teams. 10. Understanding the Back End and Hosting --
pt. 4. Maintain, Promote, and Succeed. 11. Maintaining Fresh, Compelling Content. 12. Promoting to Your Target Market. 13. Assessing Your E-Commerce Success. App. Amending Your Site with an Intranet on Extranet.
Responsibility: Brenda Kienan.
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Abstract:

Focused on the unique concerns and needs of the small business, this book explains how to use Microsoft electronic commerce technologies to compete in the digital marketplace. Kienan offers practical  Read more...

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