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Small giants : companies that choose to be great instead of big

Author: Bo Burlingham
Publisher: New York : Portfolio, 2007. ©2005
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to  Read more...
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Document Type: Book
All Authors / Contributors: Bo Burlingham
ISBN: 9781591841494 1591841496
OCLC Number: 82672213
Notes: "Updated with a new afterword by the author"--Cover.
Description: xxxii, 232 pages ; 22 cm
Contents: Free to choose --
Who's in charge here? --
The Mona Lisa principle --
Ties that bind --
A culture of intimacy --
Galt's gulch --
Pass it on --
The art of business.
Responsibility: Bo Burlingham.

Abstract:

Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.--From publisher description.

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