This text looks at how the web is transforming the concepts on which our society is built. It shows that the medium of the web is not only altering social institutions such as business and government but, more importantly, is transforming bedrock concepts of our culture such as space, time, the public and even reality itself. The author introduces us to denizens of this world, among them Zannah, whose online diary turns self-revelation into play; Tim Bray, whose map of the web reveals what's at the heart of the web space; and Danny Yee and Claudiu Popa, part of the breed of web experts we trust despite their lack of qualifications.
Through stories of life on the web and an insightful take on some familiar (and some unfamiliar) web sites, Weinberger puts the web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this technology is more in tune with our authentic selves than is the modern world.